Skip to main content
Meetings
search search search search search search
search
Home
Elliott L. Ferguson, President & CEO, Destination DC, interviewed by media

Marketing Highlights and Media Coverage

The latest news from Destination DC's marketing & communications team.


Find out where DC has been in the news this month and what's new with the marketing team.

Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.

Share your b-roll and visual assets with us via the Member Asset Uploader. Help us discover quality content from your business by uploading photography and vertical and horizontal video footage. Content may be used in marketing to promote Washington, DC. Please do not include low-res photography or images with graphics or text.
 

Media Coverage

 

Domestic

 

National Geographic names the Folger Shakespeare Library a cultural hot spot in its prestigious annual “Best of the World” list for 2024, while Good Housekeeping lauds DC as the No. 1 destination to visit in the world this March. DC’s culinary scene is featured in Passport. Esquire mentions more than 25 members in its list of the best things to do in DC and The Chicago Tribune names 15 members in its spotlight on the city, syndicated 12+ times nationwide. Washingtonian uncovers DC’s hidden gems. Elliott is quoted in a Boston Globe story about competition for major events, his travel tips are featured in Fly Washington (pages 20-21), and Washington Business Journal says his optimism for the return of international travel is a storyline to watch. 

 

International

 

Golf and Spa Magazine (Mexico) featured DC as a historic and cultural gem. Travel Report (Mexico) detailed many must-visit DC museums and Reporte Lobby (Mexico) highlighted Washington, DC as one of the most desired destinations by Mexicans in 2024. Ctrip (China) included 12 members in its guide to DC’s Winter Restaurant Week, while German publication touristic aktuell explores bike accessibility in the city. Australia’s top LGBTQ+ publication, DNA Magazine, spotlights DC’s vibrant pride community, mentioning 22 members. 

 

Trade

 

Trade coverage focused on showcasing DC as a Connected Capital and highlighting what's new at PCMA Convening Leaders 2024. DDC's initiatives got covered, including the DEI Business Fellow program and first annual Ambassador Circle Awards. Northstar updated its Washington, DC Destination Guide for meeting and event planners. Elliott was featured in USAE with DDC members during an event for new DEI Business Fellows

 

Marketing Highlights


Spring/Summer Official Visitors Guide
The spring/summer 2024 edition of the Official Visitors Guide will be in-market on March 1. For this edition, 250,000 guides have been printed. The guide will also be available for download online. The new guide features member listings, free things to do, spring and summer events and extensive information on all there is to do in DC’s neighborhoods, including outdoor recreation and dining.

New content on washington.org
The team continues to expand its content offerings as winter turns to spring. Washington.org users can discover brand new pieces on local bakeries, where to enjoy non-alcoholic drinks and spots that offer hot chocolate. Additional timely content highlights Lunar New Year, Black History Month, Women's History Month, the National Cherry Blossom Festival and other spring events.

 

Social Highlights

 

Leisure Social

DDC started the year with a showcase of underrated museums and curated a DC winter bucket list with must-do activities and sights for the season. Leisure channels also spotlighted Binge Bar, DC's first alcohol-free establishment on H Street. Other popular posts included the first snow of 2024, winter strolls and a tribute to Dr. Martin Luther King, Jr.

 

Industry Social

Industry channels honored Dr. Martin Luther King, Jr. and promoted the 2025 ISTH World Congress. Staff highlights included milestone anniversaries for January and February and a recap of PCMA Convening Leaders. Raising Cane’s opening, Global Marketplace and DDC’s 2024 DEI Business Fellows.

Partner Content
Partner Content